“Find yourself and evolve
before you lose yourself and dissolve.”
The brand name ‘conSOULscious’ was derived from the words conscious SOUL with the use of lowercase and uppercase lettering to express our meaning: “Be conscious and let the soul be free.”
The brand logo ‘LET THE SOUL BE FREE’ is a symbolic conscious design which promotes our message: “Be free and reach your full potential.”
This is being displayed in the illusion of an eye with a glistened heart rate illustration elevating from the pupil of the eye.
The brand slogan ESTABLISHED FROM BIRTH™ is a key reminder to each individual that they were established from birth.
We want to enable every individual to have a personal connection with the brand, rather than displaying the brands established date which would only be meaningful to conSOULscious®.
conSOULscious® is a unisex lifestyle brand where individuals can feel connected and inspired by the brands conscious identity.
The brand is motivated in making a conscious approach when exploring ideas, that will be incorporated into a variety of clothing to promote positive lifestyles.
conSOULscious® is a peoples brand.
The people are the souls who give conSOULscious life. Without the people living a conscious life, then there is no heartbeat giving the brand a purpose.
LET THE SOUL BE CLEAN™ Is the slogan for conSOULscious® wash care labels. The slogan is a reminder of the care that goes into cleansing from the inside out while also keeping the brand clean.