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“Find yourself and evolve
before you lose yourself and dissolve.”
- conSOULscious
The brand name ‘conSOULscious’ was derived from the words conscious SOUL with the use of lowercase and uppercase lettering to express our meaning: “Be conscious and let the soul be free.”
The brand logo ‘LET THE SOUL BE FREE’ is a symbolic conscious design which promotes our message: “Be free and reach your full potential.”
This is being displayed in the illusion of an eye with a glistened heart rate illustration elevating from the pupil of the eye.
The brand slogan ESTABLISHED FROM BIRTH™ is a key reminder to each individual that they were established from birth.
We want to enable every individual to have a personal connection with the brand, rather than displaying the brands established date which would only be meaningful to conSOULscious®.
conSOULscious® is a unisex lifestyle brand where individuals can feel connected and inspired by the brands conscious identity.
The brand is motivated in making a conscious approach when exploring ideas, that will be incorporated into a variety of clothing to promote positive lifestyles.
conSOULscious® is a peoples brand.
The people are the souls who give conSOULscious life. Without the people living a conscious life, then there is no heartbeat giving the brand a purpose.
LET THE SOUL BE CLEAN™ Is the slogan for conSOULscious® wash care labels. The slogan is a reminder of the care that goes into cleansing from the inside out while also keeping the brand clean.
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